Privacy Policy & Notice

We are LL Fintech Sdn Bhd ("we", "us" and/or "our") and we own and operate the Louis Limited website, platform, portal and/or mobile application (the "LL Platform"), which serves as a comprehensive knowledge-sharing platform including but not limited to mentorship programs and community engagement and all other websites, software, platforms, programs, social media pages or apps, portals and/or applications owned by or used in relation to the "Louis Limited" business name and brand ("Services"). The full scope and terms relating to the Services can be found in our Terms & Conditions.

The LL Platform is an educational platform that utilises AI-powered intelligence, behavioural analytics and trading performance analytics to provide general and personalised content to users. Contents provided are mainly positioned around educational content, behavioural analytics, insights (including AI-generated insights), market knowledge / intelligence, and journalling and performance analytics, which are all solely for informational and educational purposes only.

If you are under the age of 18, you may not use our Services. We do not knowingly collect, maintain, or sell information from minors under 18.

Personal Data is information that relates directly or indirectly to you, who is identified or identifiable from that information or from that and other information. This may include sensitive personal data where applicable.

We collect Personal Data you choose to provide, e.g., through registrations, applications, surveys, communications with us and in connection with your enquiries. In addition, we may gather information about you automatically through your use of the Services and how you use the Services, including through journal entries, documents, files, information and/or responses which you have uploaded or provided to us whilst during your use of the Services or the LL Platform, information shared via your voluntary third-party account integration and/or usage of cookies.

Providing Personal Data of Other Persons: In the event you provide to us (via the Services or otherwise) Personal Data of or relating to other persons, you represent, warrant and undertake that you have obtained such person's consent to provide their Personal Data to us in such manner.

The Personal Data that we collect and process includes the following:

• Full Name
• Date of Birth
• Nationality/Citizenship
• National registration identity card number
• Gender
• Age
• Postal address
• Telephone number (home, mobile, office)
• Email address
• IP address
• Images of you (still / recording)
• Contact preferences
• Employer details and/or supporting documents
• Occupation
• Educational background
• Economic situation
• Professional status
• Marital status
• Residential status
• Geolocation Data
• Physical or Digital Signatures
• Information as may be included in journal entries
• Mood or data relating to emotions
• Information relating to trading performances and metrics
• Behavioural patterns
• Interactions with the LL Platform
• Usage information such as device identifiers, operating system and version, carrier and network type, IP addresses, browser type and language, device type, referring and exit pages and URLs, pages visited and time spent, features used, purchases, and similar information
• Trading data, such as trade history, account activity, amount, type, time and date of transactions
• Tracking data collected using first and third-party cookies, pixels, web server logs, web beacons and similar technologies
• Social media and connected services data, including interactions with our social platforms, Community and services you connect (Google, Apple, etc.)
• Third-party analytics services data
• Publicly available data

(collectively, "Personal Data")

The list above is not exhaustive and may include other personal data depending on the nature of your usage of the Services.

We collect, use, disclose and otherwise process your Personal Data for, among others, the primary purposes to set up your account and provide the Services to you. In addition we may process Personal Data to: onboard you (including identity verification); communicate with you about the Services; optimize and customise your user experience; provide and maintain the Services; share product announcements and events; conduct market research and profiling for improvement; share with third-party providers for promotions, benefits, discounts or incentives; facilitate use of forums and social features; ensure integrity of the Services; protect against cyberattacks, fraud and criminal activity; comply with legal obligations and audits; enforce our terms; protect users; measure effectiveness of features and campaigns; monitor, support, analyse and improve our Services; and any related purposes (collectively, "Purpose").

We and our third-party service providers may share Personal Data with each other and use it consistent with this Privacy Policy & Notice, including combining it with other information to provide and improve our products and services. All Personal Data collected may be stored on servers located within and outside your jurisdiction.

The failure to supply Personal Data we request, or withdrawal of your consent, may affect our ability to deliver an optimised experience and may prevent you from using certain Services or functions.

Personal Data provided to us will generally be kept confidential, but you consent to us disclosing your Personal Data to: authorities required by law; business partners, affiliates and sponsors offering benefits or incentives; members of our Group companies and affiliates; auditors, consultants, accountants, lawyers or other professional advisers; sub-contractors and third-party service providers; other users or members of the public (where you elect to post content publicly); and market research firms, marketing entities and technology solutions providers.

We take administrative and technical precautions to safeguard your Personal Data against loss, theft, misuse and unauthorised access. However, no security measure is ever 100% effective, and we do not guarantee absolute security.

We retain Personal Data for a reasonable period having regard to the Purposes for which it was collected and applicable legal or business requirements. Retention is determined case-by-case based on the nature of the data and applicable compliance obligations.

Where necessary, we may transfer your Personal Data to third parties, including:

• Payment Processors — to securely process transactions
• Service Providers — for hosting, data analysis and customer support
• Marketing Partners — for targeted advertising and communication
• Legal and Regulatory Authorities — when required by law

We also reserve the right to disclose or transfer Personal Data in the event of a reorganisation, merger, sale, joint venture, assignment or other disposition of our business.

You may: check whether we hold your Personal Data and request access; request correction of inaccurate data; request explanation of our policies and procedures; object to use for marketing; and withdraw your consent (in full or part), subject to legal restrictions.

Requests must be submitted in writing to our Privacy Officer. We may charge a reasonable processing fee in accordance with applicable laws. You may also limit access to your device data through your device settings.

You may withdraw your consent at any time by contacting us (see Section 14). Withdrawing consent may limit our ability to provide the Services. You may also delete your Account through the LL Platform settings or by contacting us — once deleted, you will lose access to the Services and posted content may be permanently removed.

We and our affiliates use cookies, tracking pixels and similar technologies to better understand, customise and improve user experience. Your browser can be set to accept, reject, or notify you of cookies.

We use third-party advertising and analytics services to collect information about your use of the Services through cookies and tracking technologies. We may automate the processing of your information, including for emotional tagging, performance metrics, profiling, behavioural analysis and AI-interaction behaviour. We do not advertise on behalf of specific securities or investment options.

If you have any questions regarding this policy, please contact: To / Attention: Customer Support; Email: Support@louislimited.ai

We reserve the right to update this Privacy Policy & Notice from time to time. Continued use of our Services constitutes consent to the latest version. In the event of conflict between language versions, the English version shall prevail.